- Online marketing is still growing and shaping itself (whereas traditional marketing techniques are rather fixed and they don’t change a lot). Because it is a relative newcomer to the world of business, digital marketing is still adjusting itself. New technologies, new target audiences, new Social Media and SEO trends – they keep bringing the wave of change into the marketing world. In one way, this is why online marketing is so difficult to “stick to”. In many other ways, this is precisely what makes it so fascinating and so beautiful to “study”.
- Unlike traditional marketing, online marketing has the power to show almost instant progress and reactions. When it is done correctly, the digital world can bring brides and grooms at your footsteps, asking about your services. When it is done incorrectly, online marketing can only make things worse (especially since clients’ reactions are immediate and they can start a true “war” against the brand you have been trying to build).
- All in all, both traditional and online marketing have their advantages – so the perfect way to make sure your business is well-known to people is to “blend in” the traditional and the modern and create a marketing strategy that truly covers your needs.
Photo source: flickr.com/ mkhmarketing - startbloggingonline.com
AUTHOR: Bridal Marketing Group