How do you do it? How do you connect with brides and grooms on Facebook? We have 3 essential tips for you to keep in mind – so read on and find out more.
- Don’t oversell. Brides don’t come to Facebook to actually buy services and products (they may do this too, but it is quite rare). Instead, they come to Facebook to find out more about the vendors of their choice and to see what “vibe” they have. Therefore, overselling on Facebook and making all of your posts about your services can be quite harmful for your business. Mix your business-related posts with tips and ideas for brides if you want to provide them with real value.
- Be honest. Really, don’t lie. Millennial brides and grooms know when someone’s lying to them – and they tend to be quite harsh about it too. Be honest about who you are and what your wedding business is all about – your targeted couples will appreciate it more than some “marketing bluff” trying to trick them into buying your products or services.
- Keep it short (and keep it sweet too). Facebook (and Social Media in general) is not the place for long posts. It is a place where you have to send your message in a nutshell – so keep your posts short, sweet and inspiring. Brides will love it!
Elite Wedding Team can connect your business with talented wedding vendors. Visit www.eliteweddingteam.com to discover how you can join our team and start networking with the very best wedding specialists!
Photo source: flickr.com/ Jurgen Appelo
AUTHOR: Bridal Marketing Group