What are some of the most common mistakes businesses make when creating their brand? We have gathered some tips for you – so read on and find out more.
- Their name. Your business’ name should speak about who you are, what you do and how you do it. This is the very first thing couples will see when researching wedding vendors, so be sure to choose a name that represent you and the values your business stands for. Make it unique, make it memorable and make it meaningful!
- Their Social Media and blogs. You should be very, very careful about what you post on the Social Media and your blogs. These are the channels that help you communicate with your brides and grooms both before they make contact and after that as well – so it is crucial that you provide them with true inspiration, honest advice and great tips to make their dream weddings come true.
- Their graphics. Brides are very visual about the vendors they choose – so your website and your Social Media pictures should be more than perfect. Choose colors and a design that really represent what your business is all about. This will help you reinforce your message and make yourself stand out in a sea of wedding businesses competing for the same couples.
Photo source: flickr.com/ Jlhopgood
AUTHOR: Bridal Marketing Group