Now that you have potential brides and groom’s contact information, how do you get them to book you?
It is important to take the appropriate action to gain the booking of couples. That’s why, here at Elite Wedding Team, we have gathered some tips to assist you in getting your bridal show leads to book you. If you are interested in gaining some insight, be sure to continue reading to discover more:
- Quickly follow up. Many wedding professional, just as yourself, have attended the bridal show. Your leads will have an array of vendors to choose from, so you certainly have quite the competition. It is key to follow up with your leads immediately after the show. When following up, it is best to start out with a bold email, showcasing your services, any specials, and how you would be honored to assist them in creating their wedding. From there, if you don’t receive a reply, it is ideal to conduct a courtesy phone call.
- Prioritize your leads. If you were lucky enough to receive a multitude of leads to contact, you may not have time to reach out to each and every one of them in a timely manner. Often times, as you gain leads from bridal shows, you will receive location information. When contacting your leads, prioritize them by zip codes, so that you can reach couples who are in a closer vicinity to you, as that would create comfort for them to book you.
- Reach out to unmet leads. If you participate in a bridal show, sometimes you have the opportunity to gain general leads from the show or other vendors. Since these are leads that you did not personally meet yourself, it is ideal to send them a friendly email to highlight the services you offer, along with a message stating that you are sorry that you didn’t have the chance to meet them, but look forward to discussing their wedding details.
Leads are a great way to gain success for your business! Booking them should certainly be on the top of your to-do list. If you are ready to gain even more exposure for your wedding business, please feel free to get in touch with Elite Wedding Team, as we provide Networking Done Right!
AUTHOR: Marketing Marriage
Photo Source: https://pixabay.com/