How to do it? What are some of the most important things to know about working on your mobile SEO? Read on and find out more.
- First of all, you should definitely understand that brides and grooms are more mobile than ever. In a study ran by The Knot two years ago, it was revealed that no less than 6 out of 10 brides use their mobile phones in wedding planning (and, judging by how fast the mobile industry is developing, there’s a huge chance that the numbers have increased since 2014).
- Secondly, understand that mobile SEO may rely on the same basic principles as the desktop optimization (e.g. quality content, not stuffing the site with keywords, and so on). However, it is an entirely different breed – and this is one of the main reasons to run your keyword research for mobile devices specifically.
- Last, but definitely not least, you should also understand that mobile SEO means that you should have a great mobile website, that it should be fully responsive and that it should provide excellent user experience (UX) as well. Many times, mobile SEO means that you might want to invest in a separate app your brides can download off the different app stores available, so that you can increase your visibility and trustworthiness.
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Photo source: flickr.com/ TechStage
AUTHOR: Bridal Marketing Group