How to bring your wedding business marketing into the new era? How to modernize your marketing approach the best way? We have gathered some tips for you – so read on and find out more.
- Go mobile. Last year, Google announced that more than 50% of their searches are recorded on mobile devices – and brides are surely among those who will be happy to adopt “searching on the go”. Make sure your website has a mobile-friendly version. Not only will this help your SEO, but it will also help you gain your couples’ attention with a site that works regardless of the device they may use to access it.
- Forget about old-school SEO. Spamming and keyword-stuffing were the it thing…several years ago. These days, these practices are harshly taxed by Google (and just about every other search engine), so it is important that you stay away from them. Use your keywords naturally, create proper email marketing campaigns and watch your views grow slowly and steadily, rather than rapidly (and dangerously).
- Pick your Social Media sites. Not all Social Media sites are suitable for a wedding business’ efforts to attract more brides. Choose the sites that are relevant to your business (i.e. Facebook, Instagram, Pinterest and Twitter), so that you attract (and convert) as many brides and grooms as possible.
Elite Wedding Team can connect your business with talented wedding vendors. Visit www.eliteweddingteam.com to discover how you can join our team and start networking with elite wedding specialists!
Photo source: flickr.com/ The Sales Whisperer
AUTHOR: Bridal Marketing Group