Aside from blogging and social media, it is highly important to keep in mind that email marketing can still be extremely efficient as well. How so? How will email marketing survive the tide of tech changes that are to come? What is the future of email marketing for your wedding business?
We have some tips for you – so read on and find out more.
- Although many other channels of online communication have opened in the last several years, studies show that email is still considered to be the safest and steadiest one – and not just by one age group, but by all of them (including Millennials).
- Our emails are about to get even more mobile. With geolocation services growing more advances, we will be able to receive emails that are targeted to the specific location we are at. For example, if you are at the grocery store, your email could recognize that, pushing offers and coupons at the top of your inbox, so that you can see them.
- Relevancy will play a much more important role. While Facebook and Twitter have already created algorithms that recognize what is relevant for you, so that it can be pushed into your feed, emails have been lagging behind with this type of technology. However, this may be soon applied to emails as well – so your inbox will prioritize what’s more important for you, based on a variety of factors (including cookies, your behavior online, and so on).
- All in all, this is all great news for those of you who still believe in email marketing. As old-school as it may appear, email is here to stay – and wedding businesses can definitely reap a lot of benefits from this!
Elite Wedding Team can connect your business with talented wedding vendors. Visit www.eliteweddingteam.com to discover how you can join our team and start networking with elite wedding specialists!
Photo source: flickr.com/ RaHuL Rodriguez
AUTHOR: Bridal Marketing Group