- Facebook’s Retargeting option. Chances are that many of the users who land on your website will leave it very soon afterwards and forget about it. If you want to refresh their memory and make them associate you with the quality services they are looking for, we highly advise you to invest in Facebook’s Retargeting option. It will automatically show your business’ ads on your users’ Facebook profile, so that they go back to your site.
- Invest in all social media channels. Don’t allow yourself to focus only on one of the major social media networks – potential brides and grooms are everywhere. While certain social media are more image-centered (i.e. Instagram and Pinterest), others have a broader reach (i.e. Facebook and Twitter) – which means all of them can work to your advantage.
- Write about “featured weddings”. Not all forms of advertising are connected to the social media. In fact, writing about previous couples you worked with can attract a lot of good leads on your website. After all, whose opinion is best, other than that of someone who has already used your services?
- Be sure you measure! There’s no point in investing money in ads if you don’t measure your investment and your ads’ impact. Measure everything, see what works and analyze what doesn’t work (and why) – it can help you make better advertising decisions in the future!
Elite Wedding Team can connect your business with talented wedding vendors. Visit www.eliteweddingteam.com to discover how you can join our team and start networking with elite wedding specialists!
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Photo source: flickr.com/ Sean MacEntee
AUTHOR: Bridal Marketing Group