Millennials, arguably the largest generation in America since the Baby Boomers, are actually ninety percent of the wedding demographic today. Marketing to this generation may be trickier than previous generations. They have their own way of going about hiring any services, from social media reviews to instant answers, it can be difficult to meet every expectation.
Here at Elite Wedding Team, we want your business to succeed, that is why we have compiled a few of the top tips to assist you with your wedding business marketing, so if you are curious of some great inspiration, be sure to continue reading:
- Email is important. When inquiring about a service, it can be easiest to pick up the phone and call the business for answers. However, this is becoming a thing of the past. Millennials would much rather contact your shop via email, or other messaging on your website. With a satisfactory response, you will likely get them on the phone, but most of the time it will not happen before then
- Instant information. Today, anyone can have any information in seconds. They have the potential for unlimited amounts of resources in the palm of their hands. With information being so readily accessible, businesses who respond faster, have a higher chance of getting booked. It is seen as extremely important to millennials, to have a vendor or business be ready with a speedy response.
- Quotes. There is an increased need for millennials to know exact prices for your services. They are constantly on the hunt for the best deal, and they can usually find them instantly with a quick internet search. Couples will often gather their own research by emailing multiple vendors to create their own list of prices. They then narrow down their choices by best pricing and best reviews. So, be straight forward with your prices, for a more successful approach.
- Reviews. When in doubt, millennials will often refer to social media for insight on your business. They will read every review from fellow newlyweds to your past customers, searching for reasons to book you. Couples are in search of businesses that have a large following, such as on Facebook, as businesses that have followers everywhere, are the ones who tend to be their first choice.
There are many ways that you can book new clients with clever and up to date marketing, and these tips will certainly help. Here at Elite Wedding Team, we want to help you network your business with the utmost success. If you are ready to reach your full potential, be sure to contact us today.
AUTHOR: Marketing Marriage
Photo Source: Flickr.com – bruce.bentley